{"id":1623,"date":"2025-07-16T13:02:58","date_gmt":"2025-07-16T12:02:58","guid":{"rendered":"https:\/\/leroyalepr.com\/senza-categoria\/le-pr-costruiscono-credibilita-perche-sceglierle\/"},"modified":"2025-07-29T09:11:35","modified_gmt":"2025-07-29T08:11:35","slug":"pr-builds-credibility-why-choose-it","status":"publish","type":"post","link":"https:\/\/leroyalepr.com\/en\/pr-tips\/pr-builds-credibility-why-choose-it\/","title":{"rendered":"PR builds credibility: why choose it?"},"content":{"rendered":"\n

In today’s digital world, trust is the new currency. People are constantly exposed to advertising, sponsorships, and promotional content.<\/p>\n\n\n\n

But when it comes to deciding who to trust, whether it’s a purchase, a collaboration, or an investment, perceived authority plays a decisive role.<\/p>\n\n\n\n

This is where public relations comes into play: a strategic tool for building credibility and trust over time, in an organic way.<\/p>\n\n\n\n

Why PR is different from advertising<\/strong><\/h2>\n\n\n\n

Advertising pays to get attention.<\/p>\n\n\n\n

PR, on the other hand, gains attention through independent and free editorial content published by authoritative third parties such as newspapers, radio, TV, or trade publications.<\/p>\n\n\n\n

When a journalist decides to write about a brand, they don’t do it because they’ve been paid: they do it because the story is newsworthy. This creates an external validation effect that enhances the brand’s reputation and increases trust in the message conveyed.<\/p>\n\n\n\n

This is why traditional PR (i.e., organic PR that does not involve the purchase of advertorials or paid space) is the key to improving your credibility and taking it from 0 to 100.<\/p>\n\n\n\n

The data speaks for itself<\/strong><\/h2>\n\n\n\n

Several recent studies confirm that the credibility of information changes radically depending on the source:<\/p>\n\n\n\n

    \n
  • According to the Nielsen Trust in Advertising Report (2021), 66% of global consumers consider news about brands and companies published by authoritative editorial media to be reliable.
    <\/li>\n\n\n\n
  • Editorial content is the third most credible source for consumers after recommendations from people they know (88%) and official company websites (70%).
    <\/li>\n\n\n\n
  • A study conducted by Cision in its 2023 State of the Media Report highlights that 92% of journalists believe that the credibility of the publication they work for is crucial to reader trust.
    <\/li>\n\n\n\n
  • According to the Edelman Trust Barometer 2024, information from mainstream media is considered reliable by 59% of Italians, compared to 34% who trust information disseminated by social media.<\/li>\n<\/ul>\n\n\n\n

    The \u201cthird party\u201d effect: the power of authority<\/strong><\/h2>\n\n\n\n

    The idea of \u201cearned media\u201d (i.e., content that is earned, not paid for) is the basis of effective PR. When a brand is featured in an external publication, the message is perceived as more objective and impartial. It is the principle of social proof on a media scale: if they are talking about it, then there must be something true to it.<\/p>\n\n\n\n

    This translates into:<\/p>\n\n\n\n

      \n
    • Greater propensity to listen<\/strong> and explore in depth
      <\/li>\n\n\n\n
    • Strengthening brand authority
      <\/strong><\/li>\n\n\n\n
    • Improved perception of quality and reliability
      <\/strong><\/li>\n\n\n\n
    • Leverage effect on sales, partnerships, and reputation
      <\/strong><\/li>\n<\/ul>\n\n\n\n

      In summary<\/strong><\/p>\n\n\n\n

      PR is not just an item in the communications budget: it is a strategic investment in trust. And in an age when people are looking for authenticity and transparency, being talked about by an authoritative third party is worth more than a thousand advertisements.<\/p>\n","protected":false},"excerpt":{"rendered":"

      In today’s digital world, trust is the new currency. People are constantly exposed to advertising, sponsorships, and promotional content. But when it comes to deciding who to trust, whether it’s a purchase, a collaboration, or an investment, perceived authority plays a decisive role. This is where public relations comes into play: a strategic tool for […]<\/p>\n","protected":false},"author":1,"featured_media":1466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[24],"tags":[25],"class_list":["post-1623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tips","tag-case-study-en"],"blocksy_meta":[],"yoast_head":"\nPR builds credibility: why choose it? - Le Royale PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leroyalepr.com\/en\/pr-tips\/pr-builds-credibility-why-choose-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR builds credibility: why choose it? - Le Royale PR\" \/>\n<meta property=\"og:description\" content=\"In today’s digital world, trust is the new currency. 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