Who we are

Why Choose Le Royale PR?

We help you share your story through the media

We are Valentina Brini and Simone Trebbi – PR professionals and authors of Forte e Chiaro (Il Sole 24 Ore). We specialize in national and international PR, press office services, media training, and event organization, offering tailored strategies for entrepreneurs, SMEs, professionals, and startups.

Public Relations

We bring your story to newspapers, radio, and TV

Media Relations & Press Office

We connect your brand with the right media

Strategic Consulting

We assess and enhance your newsworthiness for maximum media impact

Corporate Training

We train your team to manage PR independently and strategically
We’re also a boutique PR agency that’s both AI-Driven and Data-Led What does that mean? We combine traditional PR with a strategic, data-informed approach, shaping insights into stronger, more effective brand storytelling, all powered by artificial intelligence.
Our team

Meet the Le Royale PR Team

Valentina Brini

A PR expert specialized in startups, tech, and lifestyle, Valentina Brini leads media relations for emerging brands and projects in both Italian and international markets. With a Master’s degree in Journalism and Media from Brussels, she contributes regularly to several publications. In 2023, she served as a jury member for the Creative Business Cup Italy, the global competition for creative startups. She manages the agency’s international PR, helping Italian companies get featured in international media. She is co-author of the book Forte e Chiaro (Il Sole 24 Ore).

Simone Trebbi

A seasoned PR professional with over 200 businesses, SMEs, and startups featured in the media under his guidance. He develops organic media strategies for SMEs, startups, entrepreneurs, and professionals. He has worked as a journalist for Il Sole 24 Ore, Repubblica, Panorama, Vanity Fair, Il Foglio, Linkiesta, Rivista Studio, and Tiscali Innovazione. Simone was selected among 150 global experts by BuzzStream to share insights on the future of PR. He is co-author of the book Forte e Chiaro (Il Sole 24 Ore).
F.A.Q.

Frequently Asked Questions

What is PR?
Public Relations is a strategic activity that helps brands, businesses, startups, organizations, and professionals build, strengthen, and protect their reputation through media exposure and meaningful relationships with stakeholders, partners, and potential clients.
Everyone talks about themselves. PR makes others talk about you — through credible, impartial, and authoritative media channels with wide and qualified audiences. It positions you (even on Google and AI platforms) as an expert or innovator, helps you gain organic media attention, builds trust among clients, investors, and talent, and sets you apart in a crowded market. It’s also a valuable tool for managing communication during sensitive or critical moments.
PR puts you on the radar of the people who matter most to your business. It helps you build a strong reputation, increase your visibility, communicate who you are and what you do, and make your brand unmistakable in your industry. We turn your daily work into strategic stories – the kind journalists, readers, stakeholders, and clients want to read. PR also improves your discoverability on search engines and AI-driven queries.
No. We work entirely through organic PR, without paying for advertorials, branded content, or media placements. This isn’t advertising: PR earns you authentic and credible visibility, which adds real value to your brand. Plus, under new regulations, promoting paid content as if it were editorial can result in fines from regulatory authorities (like the Italian Competition Authority – AGCM). Our approach is 100% organic: we secure spontaneous media coverage that builds lasting credibility and reputation.
Le Royale PR in the media

Some of the media outlets that have covered our Innovative approach

Our research has been presented at conferences held by the Italian Association of Journalists (Ordine dei Giornalisti), and numerous media outlets have featured our work and perspective.

Your business is the news!

We help you turn your story into a successful media feature – in newspapers, magazines, radio, and TV – so you can become a trusted voice in your industry.