PRova a scrivermi: a project to improve relations between journalists and PR professionals
Relationships between journalists and PR professionals are fundamental, but often underestimated, misunderstood, or worse, damaged by clichés, tight…
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How digital PR is changing in 2025: data, AI, and authenticity
In our daily work as PR professionals, we often stop and ask ourselves, “Where are we going?” In…
PR generates long-term impact: why invest in a strategy that lasts over time?
In today’s fast-paced digital world, longevity is a rare luxury. Yet, in public relations, there is a strategic…
PR improves online positioning: SEO, backlinks, and organic visibility
When we talk about SEO (Search Engine Optimization), we often think only of keywords, meta tags, and the…
PR increases visibility in the media (not just generalist media)
When it comes to press offices or PR, many companies immediately think of coverage in major newspapers such…
PR builds credibility: why choose it?
In today’s digital world, trust is the new currency. People are constantly exposed to advertising, sponsorships, and promotional…